Frase

Introduction to Frase

Frase is an agentic SEO and GEO platform designed to help content marketers, writers, and agencies research, create, optimize, and track content — all in one unified workspace. With over 80 specialized AI skills, Frase acts as a full-time content strategist working around the clock, helping teams rank on Google and get cited by AI platforms like ChatGPT, Perplexity, and Gemini.

Trusted by thousands of content teams worldwide and rated 4.8/5 on G2, Frase has become one of the most comprehensive AI-powered platforms for modern content marketing. It replaces multiple tools like SEMrush, Jasper, Surfer, and Canva with a single, intelligent agent.

Getting Started with Frase

Getting started with Frase is straightforward. The platform offers a 7-day free trial with no credit card required, making it easy to explore the full feature set before committing. Plans start at $49/month for solo creators, scaling up to $129/month for professional teams and $299/month for agencies.

• Sign up for the 7-day free trial at frase.io — no credit card needed
• Connect your domain to start tracking SEO and AI visibility
• Use the AI Agent to research competitors and build your first content brief
• Write and optimize content with real-time SEO and GEO scoring

Core Features

AI Agent with 80+ Skills

The Frase AI Agent functions as your personal content strategist. It can research your market, identify content gaps, generate outlines, write articles, optimize for both SEO and GEO, and even help distribute content across channels. The agent handles everything from initial research to publication.

SEO and GEO Content Optimization

Frase provides real-time scoring as you write, showing how well your content is optimized for both traditional search engines and AI-powered search platforms. Watch your content score climb from 40 to 90 with actionable topic suggestions, keyword tracking, and competitive benchmarks.

AI Search Visibility Tracking

One of Frase's standout features is its ability to track your brand's presence across 8 AI platforms including ChatGPT, Perplexity, Claude, and Gemini. Get real-time alerts when your brand visibility changes and benchmark against competitors.

Content Opportunities & Site Audits

Frase automatically identifies declining pages, content gaps, and high-impact improvement opportunities across your entire website. Each recommendation comes with an estimated traffic impact, helping you prioritize the most valuable work.

Programmatic SEO

Generate thousands of location pages, product comparisons, or directory listings from structured data. Teams have built 10,000+ pages in a single workflow using Frase's programmatic SEO capabilities.

How to Use Frase for Paraphrasing and Content Rewriting

While Frase is primarily an SEO content platform, its AI rewriting capabilities are powerful for content marketers who need to refresh existing articles, rephrase content for different audiences, or optimize underperforming pages.

• Use the AI Agent to identify which existing articles need a rewrite
• Open the content editor and use AI suggestions to rephrase and expand sections
• Apply GEO optimization to restructure content for AI search engines
• Use content atomization to rephrase blog posts into social media formats

Best Practices

• Always start with SERP research before writing — Frase analyzes your top 10 competitors in 30 seconds
• Track both SEO and AI visibility metrics to get a full picture of your content performance
• Use Brand Governance features to maintain a consistent tone across all AI-generated content
• Leverage content clusters to build topical authority and improve domain ranking over time
• Take advantage of the API and MCP access (available on all plans) to integrate Frase into your existing workflows

Pros and Cons

Pros

• All-in-one platform replacing multiple tools
• Real-time SEO and GEO scoring in a single editor
• AI visibility tracking across 8 platforms
• 7-day free trial with no credit card required
• Strong G2 rating with thousands of user reviews
• API and MCP access on all paid plans

Cons

• No permanent free tier — only a 7-day trial
• Pricing starts at $49/month, which may be high for casual users
• Primarily focused on SEO content; not a dedicated paraphrasing tool
• Some advanced features are gated behind higher-tier plans

Community Reviews

Frase has earned widespread praise from content professionals across industries. With a 4.8/5 rating on G2 and over 500 reviews, the platform consistently ranks as a Leader in Content Marketing and High Performer in SEO Software.

• "Frase feels like content marketing cheat codes." — Brendan Hufford, ActiveCampaign
• "Before Frase, we could maybe do one post a week. Now we can confidently do three to four a week for each client." — Red 11 Media Agency
• "Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well." — Kevin Indig, Director of SEO, Shopify

Summary

Frase is a powerful agentic SEO and GEO platform ideal for content teams, agencies, and solo creators who want to automate research, writing, optimization, and AI visibility tracking. With 80+ AI skills, real-time scoring, and a generous 7-day free trial, Frase is one of the most comprehensive content intelligence platforms available today. While it is not a standalone paraphrasing tool, its AI rewriting and content optimization features make it invaluable for anyone serious about ranking on Google and getting cited by AI search engines.